What kind of products do you sell?
We do not sell traditional arts and crafts but we do sell some. A lot. And we sell some good, very good, quality brands of products and I would say we sell most of them here. I am a brand manager by profession and I have had that job for four years so I have a lot of experience and expertise in the way to handle this kind of clientele because I know that this kind of clientele likes some quality products and some of them like to have a more personalized experience because they are very unique and they have their own needs.
Let’s start with the product category with us. How important are you and your team to the success of your business?
We are very important. I am very sure. I am the person in charge of every aspect of the product development and it is very important. We have an entire team of engineers and designers. There are a lot of people who understand that they should have good products to be successful, so we try to make sure that we are developing a product as good as possible for our customers. We are trying to work together with all the other guys (including the other founders) who work around our company so that if they see a problem we will solve it together.
What will become your primary responsibility going forward?
I will be handling every aspect of product development from design, marketing, distribution, marketing and product development and I will be working with that team to make sure there are some products that are selling. So the key elements that are important are good products, good packaging and good product and great customer service. All those are very important, really. And those are just the basic things that you need to focus on and get done. And then you will see the other little things and things that you need to do.
What type of products are you able to develop? What is your approach to product development?
I can say that we are very lucky to have one of the most experienced and talented teams in the business. So that helps. We are lucky because we have so many product ideas and they all help to get us to where we are right now. So we see what kind of product we have. Then we focus on that product and see what we need to do to make it that good.
We are starting small because we do not have any big product development projects in the future. I am not sure what they are, but I am sure there are
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