The number of companies who hire trainers of all levels and skill levels to provide advice, advice and guidance has exploded in the last few years in the UK. The number of employers who have trained people to provide ‘life coaching’ – which they refer to as ‘life coaching’ – is growing exponentially. The demand is growing, and so are the number of employers eager to hire life coaches, and are now willing to pay for this.
The growth in the number of companies offering this form of job search, career advice, training and coaching and the emergence as one of the main players of the business of coaching and coaching-related services has led many people in the field to call for a greater definition of what such a career coach, career adviser, career coach as well as career coaching are. We have defined some of the terms and the scope of those roles so people can understand the terms better.
As you know, our view is that the definition of this activity and these services need to evolve with the times. We should also acknowledge that the idea of such a person being a person in a professional role and providing ‘life coaching’ is still very nascent. There is no set definition of how a “life coach” should be defined, but that does not prevent anyone from suggesting there could be a role that a jobseeker could have as a life coach, or any other activity that could be offered to someone in a similar role. But we feel there are a few areas in the life coaching area that need to change. So we are taking this opportunity to set out the basic definitions of what a “life coach” is, what a “life coach” role looks like and some things that could help people to find a life coach or someone to fulfil this role appropriately.
If you are looking to find a life coach we are suggesting you begin by looking in your local newspaper. You will see many articles that describe, describe or refer to a variety of different people. There are also articles in professional magazines which also often define the different activities which exist and offer suggestions as to what the nature of the role might be. If you are reading one of these titles you will realise there is no doubt the term “life coach” has a strong, powerful meaning on the topic of career advice and direction. These examples do not necessarily represent the definition of “life coaching” that we propose in our guide. Rather, they represent some examples of a few of the many activities that a career adviser, trainer or coach might offer or be offered
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