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The most popular new iPhone at Best Buy is a $179.99 model.
I have a couple of friends who bought an iPhone 6 and 6 Plus in the fall of last year and they’ve been spending $300 a few months back. They are paying more than twice as much as they did a year or two ago.
When I called Best Buy to confirm one other friend’s purchase, the sales rep told me that the newest models are now $299, and they only carry them. I found this surprising to say the least. Here at the iPhone store, I’ve been spending $300+ a month for new iPhones and iPads, and I’ve never heard of anyone paying twice as much to buy the same model that they got a year or two ago.
I told Best Buy that what the sales rep said didn’t make complete sense, that, in fact, it probably makes perfect sense. I asked to speak with a customer service representative who has been at the store a few times and was able to confirm my suspicions. Her answer was simply, “you can’t.”
“Is this because you know better?” I asked.
“No, we have a lot of people who are buying phones and iPads and are not doing this,” she replied.
At that moment, I understood why the new iPhones are so expensive. It’s not because of Apple’s software or hardware, or any of the other specs. It’s because the average buyer doesn’t know when they will get them.
The iPhone 6 Plus is designed for a large number of people. It is a very good phone, but it’s too big for a certain type of person. The 5-inch iPhone S is even more expensive, and yet, when your standard size smartphone or tablet is about 2 inches taller, it is not much bigger than this 5-inch iPad Air.
All this suggests to me that we are really in a weird situation. If Apple and other phone manufactures want
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