If you’re in a group of 20 or more people, if you’re in a crowded stadium, and you have a guy talking all over the place, you are trying to keep him from just randomly jumping up and being like, “Hey!”
It has to be clear and succinct as to be understood by your audience. It definitely has to be concise, even though you want people to actually have an idea of what’s going on. You have to find the perfect combination of language and tone.
What makes a good pitch for an MLS team?
We have six or seven different pitches on the board, with that last one. And they are all different—it’s kind of silly, but they all look different.
And they are all different because the league is different. In Europe, you have great European soccer and that’s the way you make a game. You have a European style of play, all these different tactics to play with and against people. And you put your team into that league and you build their style of play around what they’re trying to do.
In the MLS, you use a European style of play, but you use your own style of play. That kind of makes it different. It makes it a different league, so it makes it a different concept for a marketing team that’s trying to sell your product.
So when I look at a marketing pitch, I’m going to look at what makes a successful marketing pitch, and that is:
Does the pitch have a clear intent?
It has to be concise and understandable.
Is it concise and understandable? It could be 30 seconds, or two minutes.
Why am I talking about this? Is this the real reason I’m talking about this?
Is it a good concept?
Is it a good idea?
You have to have an answer to those questions. It doesn’t necessarily have to be a marketing idea.
What is a pitch for the American League?
There are no pitches on the American League board, so I’m not going to put a pitch out there for us.
How does marketing in general tie in with the development process for players?
The idea behind marketing is that they want to sell more stuff. When they’re growing a franchise, they want to try and figure out what kind of product they can introduce. When they’re trying to find the right players they want to try and find the right
learn how to sing for beginners hindi, how to sing in key for beginners, how to sing better for beginners, singing lessons for beginners near me, can i learn to sing at 25